MIB - YOUTHFUL, DYNAMIC, AND CREATIVE - A CRADLE FOR SUCCESS

The Faculty of Marketing - International Business (MIB) was established on September 1, 2021, building upon the foundation of the Faculty of Business Administration. Despite its recent establishment, the quality of the Faculty's training programs has been developed to meet the practical demands of society. The curriculum for the Faculty's disciplines is designed with a modern and integrated approach for the fields of Marketing, Digital Marketing, International Business, International Economics, and Digital Economics. In addition to its mission of undergraduate education, the Faculty also offers Master's level training in Marketing, as stipulated by Decision 169/QD-DKC dated October 10, 2022. The Faculty is proud to be one of the youngest units established within the university, yet after only five years of 2development and growth, the Faculty has become a significant unit that has garnered considerable trust from various levels of units, organizations, and individuals both within and outside the university. This serves as a powerful impetus for MIB to continue to flourish in the future, contributing a vibrant bloom to the more than 30-year training landscape of HUTECH.

1. Philosophy

The Faculty's educational philosophy centers on the learner and utilizes intellectual trends as a compass for orientation, developing training programs for all disciplines with a focus on innovation and high applicability. The Faculty consistently invests in building a professional, high-quality training environment based on a solid foundation of knowledge, skills, and expertise, cultivating students to possess the necessary competencies to adapt to the working environment in domestic and international enterprises. To fulfill its mission, from the early days of its establishment, the Faculty has assembled a team of highly qualified and experienced full-time lecturers. Notably, the participation of experts, entrepreneurs, and prominent figures also contributes valuable and practical lessons, alongside the high-level and regular professional guidance from esteemed Professors, Associate Professors, Doctors, and Masters.

4. Achievement

Throughout the years, all members of MIB have consistently upheld HUTECH's cultural values: "Knowledge - Ethics - Creativity." Consequently, the education of ethics and lifestyle for students is always emphasized and implemented in parallel with professional training. The results over consecutive years consistently show that over 98% of students exhibit good ethics, possess a spirit of solidarity, actively engage in learning and self-improvement, proactively cultivate themselves, and particularly maintain a beautiful, healthy lifestyle, rich in patriotism and national spirit. Regarding ethics and creativity, the Faculty's students have received numerous commendations and expressions of trust for collaboration from over 400 businesses, creating thousands of job opportunities for students. Furthermore, the Faculty's students have achieved numerous accolades in various programs such as: 5 Good Students, Advanced Collectives, Miss HUTECH, Start-up Wings, MIB Talent, Wake Up Your Talent, etc. Additionally, to integrate with international higher education, the Faculty has signed two MOUs with major universities in the region, namely Thammasat University and Southern Leyte State University, along with two faculty and student exchange programs with Universiti Sains Malaysia and Thammasat University.

Regarding faculty scientific research, the Faculty has undertaken 6 university-level research projects; 81 international research works, including 3 articles published in ISI Q2 journals, 6 articles published in ABDC journals, 35 articles in Scopus-indexed journals, etc.; along with 95 domestic research works, including 22 articles published in journals listed by the State Council for Professor Titles and 57 articles published in proceedings of domestic scientific conferences. These figures demonstrate the commitment of the Board of Directors, the Dean, and all the Faculty's lecturers. Regarding student scientific research, over 56 research projects have been accepted, 95 scientific articles have been published, 5 scientific articles have been published in national scientific conference proceedings, and 13 student research projects have been selected for submission to ministerial-level and Eureka competitions, including 01 Second Prize, 01 Third Prize, and 01 Consolation Prize for ministerial-level student scientific research for 3 consecutive years. These achievements highlight the Faculty's deep interest in scientific research activities. Furthermore, the Faculty has an international cooperation network with many leading universities in the region to jointly organize comprehensive international scientific research cooperation projects, gradually improving the quality of scientific research and using this as a driving force for continuous improvement in future development.

5. Expectation

The Faculty of Marketing - International Business is proud to be a member of the HUTECH family. Although still young compared to the 30 years of the "Elder Brother HUTECH," this does not diminish its aspiration to rise. On the contrary, MIB is leveraging this "youth" as a spring loaded with compressed force to leap further, carrying the "youthfulness, dynamism, and creativity" of the entire team of staff, lecturers, and employees to "nurture success" for the younger generations, the future factors of the nation.