Marketing and International Business students participate in study and exchange program at Thammasat Business School
- 30/12/2025
A week of study and hands on experience in Thailand opened up a dynamic international academic environment for students from the Faculty of Marketing and International Business at Ho Chi Minh City University of Technology HUTECH, where knowledge, culture, and real market practice came together.
The trip took place from December 23 to 29
From December 23 to 29, the academic and cultural exchange program with Thammasat Business School focused on equipping students with broader academic perspectives, international exposure, and practical insights into business within the regional context.
From the very first days in Thailand, the HUTECH student delegation received a warm welcome from lecturers and international students of Thammasat University, one of the leading public research universities in the country. Specialized lectures at Thammasat Business School provided students with practical perspectives on international business strategies and corporate social responsibility. Through case studies focusing on Thai corporations operating in Vietnam, students not only accessed academic knowledge but also developed market analysis skills, compared business models, and identified development opportunities within the ASEAN environment.
From the very first days in Thailand, the HUTECH student delegation received a warm welcome from lecturers and international students of Thammasat University, one of the leading public research universities in the country. Specialized lectures at Thammasat Business School provided students with practical perspectives on international business strategies and corporate social responsibility. Through case studies focusing on Thai corporations operating in Vietnam, students not only accessed academic knowledge but also developed market analysis skills, compared business models, and identified development opportunities within the ASEAN environment.
 |
 |
 |
 |
 |
 |
 |
 |
Students visited, studied, and accumulated valuable professional knowledge during the trip
Alongside academic activities, exchanges with international students and discussions outside the classroom helped HUTECH students enhance their English communication skills and build confidence in multicultural working environments. Shared meals and open conversations became bridges that connected Vietnamese and Thai students, allowing them to better understand one another while exchanging views on study, career paths, and future aspirations.
A key highlight of the program was a series of field surveys of the retail ecosystem in Bangkok, widely regarded as the retail hub of Southeast Asia. From modern integrated complexes such as One Bangkok and Dusit, Central World, and Siam Paragon to spaces rich in local identity like Chinatown, Chatuchak, and large-scale night markets, students directly observed how markets operate, how businesses position their brands, and how customer experiences are created. Retail models that combine tourism, culture, and high-end commerce, such as ICONSIAM, offered vivid lessons in brand storytelling to engage global consumers.
Each destination helped students better explore and visualize their future career paths
Throughout their time in Thailand, students did not simply travel to see but traveled to understand. They came to realize that international business is inseparable from culture, is not solely about profit, and is closely linked to social responsibility, sustainability, and adaptability to market dynamics. Each destination and activity became a practical lesson that helped students systematize their academic knowledge and gain a clearer vision of their future professional paths.
Communication Center
Other news
Academic exchange between HUTECH and Gyeongsang National University students on sustainable forest management
As climate change becomes increasingly complex, forest ecosystems are under growing pressure, leading to biodiversity loss and weakening their role...
Global Village 2025: Bringing cultures together and nurturing a global mindset
The Global Village 2025 event, jointly organized by AIESEC Vietnam and Ho Chi Minh City University of Technology (HUTECH), took place in a vibrant...
HUTECH and University of Newcastle students connect through Nucleo experiences and technical exchange
With the aim of providing students with meaningful international experiences, on December 8, Ho Chi Minh City University of Technology (HUTECH)...
HUTECH Interior Design student wins consolation prize at the Loa Thanh Awards 2025
With the project titled “Imprints of the Dien Bien Phu Campaign in the Interior Design of Lach Cach Station Restaurant in Ho Chi Minh City,” Nguyễn...
When dreams find their voice: HUTECH students win first and second prizes at Korean Speech Contest
At their very first participation, two students majoring in Korean Language from the Faculty of Korean Studies at Ho Chi Minh City University of...
Global Service Learning 2025 Workshop: Connecting Vietnam and Korea through language and culture
Language and cultural learning methods need to be delivered in engaging and dynamic ways to help learners access international perspectives more...