Event Management students “break in" Alta Media, exploring the backstage of modern event technology
- 17/05/2025
More than just an ordinary company tour, the recent visit to Alta Media by Event Management students from Ho Chi Minh City University of Technology (HUTECH) on May 13 provided an up-close and vivid look at the advancements in technology within the modern event organization industry.
Event Management students visited Alta Media on May 13
Welcoming the student delegation, Ms. Dinh Thi Tuyet Trinh, Head of Human Resources at Alta Group, gave an overview of Alta Media’s development journey and shared insights into the cutting-edge technological solutions the company applies in event organization. She emphasized: “Technology is not just an operational tool but also a strategic element that enhances event quality, boosts interactivity, and creates personalized experiences for different audience groups.”
Ms. Dinh Thi Tuyet Trinh introduced Alta Media’s development process
In a deeper discussion, Ms. Tuyet Trinh highlighted several groundbreaking technologies reshaping the event industry today. First was LED screen technology, known for its sharp, high-resolution displays and flexible sizing and shaping capabilities. This technology optimizes stage design for various spaces, from indoor halls to large-scale outdoor venues. Through real-world examples, students could clearly visualize how LED creates powerful visual effects across diverse stage setups.
Next was projection mapping - a technique using light and imagery to project 3D effects onto surfaces like walls, floors, or building facades. This technology is widely used in light festivals, artistic performances, and product launches, bringing physical spaces to life with captivating and emotionally rich visual experiences.
Many valuable insights were shared with the students
Students discussed professional event organization processes with the speaker
Students explored dedicated workspaces at the company
The visit expanded practical knowledge and fueled passion
The tour at Alta Media was an opportunity for students to broaden their practical knowledge while discovering the modern event world—where technology, creativity, and professional expertise intersect. This journey helped nurture their passion, ignite aspirations, and motivate them to confidently pursue their path toward becoming future professional event organizers.
News by: Ngan Ha
Photos by: Nguyen Chanh
Media Center
Next was projection mapping - a technique using light and imagery to project 3D effects onto surfaces like walls, floors, or building facades. This technology is widely used in light festivals, artistic performances, and product launches, bringing physical spaces to life with captivating and emotionally rich visual experiences.
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Many valuable insights were shared with the students
Another highlight was indoor drone technology - a system of pre-programmed mini flycams that follow fixed flight paths, synchronized seamlessly with sound and lighting. Drone performances not only add novelty but also showcase the creativity and professionalism of event organizers.
Beyond applied technologies, Ms. Trinh also introduced the professional event organization process, from ideation and content design to planning, technical execution, and program operations. Each phase requires close collaboration among teams: creative, technical, logistics, and overall coordination. She encouraged students to build a strong knowledge foundation, develop teamwork skills, and cultivate adaptability to keep pace with rapid technological changes - especially in a fast-evolving industry like event management.
Beyond applied technologies, Ms. Trinh also introduced the professional event organization process, from ideation and content design to planning, technical execution, and program operations. Each phase requires close collaboration among teams: creative, technical, logistics, and overall coordination. She encouraged students to build a strong knowledge foundation, develop teamwork skills, and cultivate adaptability to keep pace with rapid technological changes - especially in a fast-evolving industry like event management.
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Additionally, the students had the chance to tour the design studio - where stage concepts come to life, the 3D printing workshop for event models and props, and the equipment warehouse stocked with hundreds of specialized tools like sound systems, lighting, and stage frameworks. This hands-on experience not only deepened their understanding of professional event production but also gave them direct exposure to the tools and equipment every event organizer must master.
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Students explored dedicated workspaces at the company
The visit expanded practical knowledge and fueled passion
News by: Ngan Ha
Photos by: Nguyen Chanh
Media Center
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