Digital Tourism Conference: A Forum for Innovation and Education in the Tourism Sector
- 04/07/2025
The scientific conference themed “Digital Tourism: Innovation, Integration, and Development” took place on July 3.
The conference received and published 33 selected scientific papers in its proceedings, contributed by lecturers and researchers from 16 universities and colleges nationwide, along with the participation of numerous experts and enterprises in the tourism sector. The papers addressed key issues in the industry within the context of innovation, reflecting the deep interest of both academia and practice in improving training quality and promoting sustainable, creative tourism development. The conference was sponsored by the National Foundation for Science and Technology Development (NAFOSTED) under the research code 504.99-2024.12, contract number NCCB/2025/504/10, with Assoc. Prof. Dr. Nguyen Quyet Thang, Dean of the Faculty of Tourism and Hospitality Management, serving as the project leader.
In his opening remarks, Dr. Bùi Văn Thế Vinh, Vice President of the University, emphasized the role of digital transformation in education and in training human resources for the tourism industry. He shared: “I hope that the reports presented at the conference will contribute to shaping and renewing training programs, equipping students and learners with essential digital skills. These updates will not only help them enhance their creativity but also improve their adaptability to the increasingly demanding requirements of the tourism industry in the digital age.”
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Dr. Bui Van The Vinh expressed his hope that the conference would contribute to equipping learners
and students with the essential digital skills.
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the professional community during the conference.
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served as chairpersons of the conference.
| No. | Topic | Author |
| 1 | Training internationally competitive tourism human resources in Vietnam in the digital era: Enhancing competitiveness through digital skills and creative thinking. | Ms. Tran Thi Bich Duyen - University of Economics and Finance (UEF) |
| 2 | Developing tourism human resources in the context of digital transformation. | Ms. Lam Bao Anh – Ho Chi Minh City University of Industry |
| 3 | Application of artificial intelligence models in hotel business in Vietnam. | Ms. Nguyen Thi Phuong Thao - Đại Việt College |
| 4 | The impact of customer experience on brand value in the 4-star hotel segment: A practical perspective from online reviews. | Ms. Le Thi My Hanh - HUTECH |
| 5 | The stimulating role of user-generated content on social media in shaping creative destination imagery and influencing tourists’ behavioral intentions. | Mr. Le The Hien - University of Economics and Finance (UEF) |
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research topics presented before the conference.
The program provided practical value for students by offering direct access to emerging trends
More than just a specialized academic forum, the conference also served as an effective bridge between the university, researchers, and businesses—opening up opportunities for collaboration and the implementation of training programs closely aligned with practical needs. In particular, the program brought significant practical value to students by enabling them to engage directly with technological trends, modern training models, and the digital skill requirements of the tourism industry. This exposure fostered creative thinking and enhanced their ability to adapt flexibly in an ever-evolving professional environment.
News by: Hong Loan
Photos by: Cong Dinh
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