HUTECH Marketing and International Business students explore culture and knowledge in the Philippines

On March 5, the international exchange between Ho Chi Minh City University of Technology (HUTECH) and Southern Leyte State University (SLSU), Philippines, officially wrapped up after seven days of learning, cultural exchange, and connection. The program gave students from both institutions valuable access to international education, broadened their perspectives, and offered practical learning experiences.
 
This activity was part of the collaboration between HUTECH's Faculty of Marketing and International Business and its partner university SLSU. Taking place from February 26 to March 5, the exchange involved 23 students and 8 faculty members and leaders from the faculty.

 
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The program was attended by 23 students and 8 faculty members and leaders
 
On the morning of February 27, the HUTECH delegation arrived at SLSU, marking the start of the academic and cultural exchange. The welcome ceremony was held at the main campus auditorium in a warm atmosphere. HUTECH students joined in traditional Filipino dances, received welcome gifts, and shared in the spirit of connection between the two universities.
 
On their first day, the delegation visited the Tomas Oppus Town Hall to explore the local history and culture, followed by an academic exchange at SLSU’s Tomas Oppus Campus. Faculty and students from both sides exchanged teaching methods and discussed potential for future educational cooperation. The day concluded with a friendly welcome dinner, helping students bond from the very beginning.

 
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The HUTECH delegation visited the Tomas Oppus Town Hall and received souvenirs from their local hosts

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Students also joined the welcome ceremony and participated in an academic exchange session at the Tomas Oppus Campus
 
On February 28, students immersed themselves in local customs and ways of life. Group activities and games helped break the language barrier and created a welcoming and engaging atmosphere. HUTECH students also visited an exhibition of innovative student projects at SLSU, featuring unique business ideas such as locally sourced wines and tech solutions for tourism.
 
These sessions on creativity and entrepreneurship inspired students and offered new insights on applying knowledge to real world contexts. More than just an educational exchange, the program fostered innovative thinking in business.

 
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Students from both universities had the chance to gain deeper insights into each other’s culture, customs, and way of life
 
Stepping beyond the classroom, the HUTECH group spent March 1 and 2 exploring the natural beauty and cultural richness of the Philippines. Destinations included the pristine Tagbak Beach Paraizo, Tagbak Marine Park, Molopolo Fish Sanctuary, the ABERA Museum, and the Fish Hatchery. These excursions offered both relaxation and deeper understanding of local environmental conservation efforts.

 
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The HUTECH delegation spent two days exploring the natural beauty and culture of the Philippines
 
In the following days, HUTECH students continued with specialized classes at SLSU, covering compelling topics such as Business Ethics, International Business Strategy, International Marketing, and AI in Digital Marketing. These sessions were taught by HUTECH’s own lecturers, Mr. Tran Thanh Phong and Mr. Tran The Hao.
 
The group also had the opportunity to explore how local businesses operate, with site visits to Balsa Cafe, a unique creative space, and to MyFarm and PhilChoco, two well-known names in the agricultural and chocolate industries in the Philippines.

 
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HUTECH students took part in specialized classes at SLSU and toured local businesses
 
On the evening of March 4, the program concluded with a closing ceremony at the SLSU Mini Theater. Representatives from both universities gave closing remarks, presented certificates, and exchanged words of appreciation. The farewell party afterward was filled with warmth and joy as students from both universities shared one last evening together.

 
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The experiences at SLSU helped HUTECH students acquire valuable knowledge, skills, and a global mindset
 
Although the program lasted only seven days, the experiences at SLSU allowed HUTECH students to gain valuable knowledge, practical skills, and global perspectives. This was more than just a study trip; it served as a cultural bridge, bringing students closer together and opening doors for future collaboration.

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